Technology has the potential to transform how law firms handle conveyancing, and at Redbrick Solutions, Aaron Hook is at the forefront of helping firms make that transition. In this conversation, Aaron shares their approach to understanding the unique needs of law firms, the challenges they often face, and how Redbrick’s flexible software fits into the bigger picture.
1. Can you tell us a bit about your role at Redbrick Solutions and what a typical day looks like for you?
AH: I am the Business Development Manager at Redbrick Solutions and genuinely enjoy every day in my role. I am responsible for securing and onboarding new clients to Redbrick, including firms looking to expand into new areas. I aim to identify solutions to common challenges faced by law firms, and thanks to Redbrick’s remarkable flexibility, this is often easily achieved. I frequently demonstrate Redbrick’s capabilities to prospective clients and support them through the transition from their existing system to ours.
2. What do you enjoy most about working with law firms and helping them improve their conveyancing processes?
AH: I really like to solve problems. Almost every firm I speak to has the potential to enhance their efficiency, and when their work is billed on a fixed fee basis, it becomes essential to maximise that efficiency. Redbrick achieves this by pre-populating data, utilising advanced workflows to handle menial tasks, and automatically updating clients, in addition to a wide array of other features.
3. How do you help firms identify the right solutions for their specific needs?
AH: Each firm operates differently, so my role is to understand their unique processes and tailor Redbrick to meet their specific needs. Many firms still rely on manual processes, such as dealing directly with HMRC and the Land Registry, printing and sending documents for wet signatures, and writing details on every letter. All of these tasks can be streamlined and completed within Redbrick, significantly enhancing both efficiency and compliance.
4. What are some of the key challenges law firms face with conveyancing software today, and how does Redbrick address them?
AH: Most case management systems are designed with a structure that requires law firms to adapt to their predefined workflows and systems. In contrast, Redbrick is built to work around each client’s needs. It offers a fully bespoke solution, where each client’s database is unique. This provides far greater freedom and flexibility, allowing clients to make the most of our best features.
5. Are there any new trends in the legal tech space that law firms should be aware of?
AH: Redbrick are forward thinkers when it comes to technology. We make excellent use of our skilled development team to continuously push the boundaries of what’s possible with tech. Our impressive API capabilities allow data to be pushed directly into Redbrick without the client needing to type anything. Combined with advanced, conditional logic within documents, firms often find they hardly need to type at all!
6. What’s the most rewarding feedback you’ve received from a client?
AH: After each demonstration, I send out a demo feedback form and I often receive high praise, which is always wonderful to see! A number of firms I’ve onboarded have shared that Redbrick has been life-changing for them, and they’re truly grateful for the difference it has made to their daily operations. It’s incredibly rewarding to know I’ve had such a positive impact!
7. How does Redbrick stay ahead in terms of innovation and client support?
AH: Our client support is second to none. Each of our customers has a dedicated account manager who provides ongoing assistance and support throughout their journey with Redbrick. We’ve been nominated for several awards in recognition of our client care, and it continues to improve. In terms of development, we have a dedicated webpage where clients can suggest new features. These suggestions are voted on, and the most highly rated features are forwarded to our development team. This approach has led to client-driven development, resulting in a dynamic, ever-evolving system that continually improves over time.
8. If a firm is hesitant about adopting new technology, how do you help them overcome that?
AH: It’s only natural to feel hesitant when adopting new technologies, but rest assured, it will be one of the best decisions they make. Although change can sometimes be challenging, it is the positive changes that make a real impact, streamlining processes and tasks, and ultimately reducing the time spent managing a file.
9. What sets Redbrick Solutions apart from other conveyancing software providers?
AH: Our support is second to none, complemented by our company ethos of continuous improvement. In the short time I’ve been at Redbrick, I’ve witnessed some incredible developments, and it only keeps getting better, meaning our clients receive excellent value for money!
10. What do you enjoy doing outside of work?
I rarely take a moment to relax outside of work. I race motorbikes, go rock climbing, and play and write music. I like to fill every minute of my day with activities that excite me or help me grow as a person. You can never stop learning!
If you’d like to see how Redbrick Solutions could help your firm, feel free to download our brochure or request a software demo with Aaron.